#Social Media Update @ Soho Copenhagen – Part 1

It’s been an early morning – hosted a 7:00 Social Media Update at Soho Copenhagen with 70 high ranking participants from a broad selection of Danish companies and public sector organizations. Below is a short summary (part 1 of 2)

Lars Kolind, Chairman of Unimerco, Wemind, and KeepFocus @kolind

Lars introduced by emphasizing the enourmous socio-economic changes that organizations are facing, and the need for a shift from traditional management disciplines (the boss), to a new leadership paradigm that needs to be applied to efficiently navigate in the new world disorder (the un-boss)

Jacob Boetter, Managing Partner of Wemind @boetter

Jacob followed up with a short version of his “Einstein to Wikipedia” presentation, explaining social capital – and the opportunities and challenges it means for organizations.

Anne Hodal, Wemind  @annehodal

Introduced Sociability Factor – Weminds new Social Network Analysis tool

Kasper Laursen, Head of Section, Finance Division, TDC

Kasper described the challenges of improving collaboration and sharing of knowledge among a team of financial analysts, and how the Social Network Analysis tool Sociability Factor had helped gathering attention and momentum around these issues in his department

Helle Busck, CEO, Arnold Busck

Helle explained how blogging has helped her keeping in touch with employees across locations and organizational divisions, and how she has facilitated an employee driven development process towards the “bookshop of the future”.

Stephan Sander, Project Manager, Danish Road Safety Council

Stephan elaborated on the transformation from a traditional public information agency, towards a facilitator of mindshift and co-created advocacy among citizens. Stephan mentioned three social media campaigns – two campaigns aimed at reducing drunk driving by encouraging facebook users to have the courage to ask questions and plan ahead – and and a campaign aimed at increasing awareness of road safety among youg scooter drivers (http://www.scootertv.dk/).

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