Social change – lecture at Copenhagen Business School

I recently did a lecture on Social Change at Copenhagen Business School (video #in Danish). Below is a short summary of the lecture

1) Existing models of change management are outdated and have proven inefficient:

  • The top-down transformational model is based on erroneous assumptions – that the executive management team has full information about the external environment, are able to define efficient strategies and persuade internal stakeholders to accept and implement changes through communication of benefits and retention of change issues though planned implementation programs. Reality shows that this model fails its objectives, resulting in time plan delays, overrun budgets and internal and external badwill.
  • The organizational development model has failed to effeciently involve employees and external stakeholders – a lot of empty team building exeercises without creating long lasting value to organizations

2) Snowdens’s contribution to understanding the relationship between environments and strategy

  • Complex environments require complex models of strategic change
  • In a complex world, the “right” answers cannot be found by expert analysis and decision making
  • What is need is efficient involvement tactics, to ensure a collaborative pattern of the now, the challenges and the required initiatives

3) Social change

  • Social change is based on optimizing networks and utilizing collective intelligence
  • Change is not a linear process, but a circular proces based on ongoing improvement
  • The role of the management team is to facilitate efficient involvement, rather than defining objectives and ends
  • The entire organization is involved through social media

4) Phases

  • Phase 1 – Probe: Stakeholders are involved in assessing the current state and defining the most important challenges
  • Phase 2 – Sense: Stakeholders are involved in defining the most relevant initiatives
  • Phase 3 – Respond: Stakeholders are engaged to define and act to ensure the implementation of defined initiatives
  • The three phases are repeated on a regular basis to define and implement necessary changes and improvements

5) Modes of engagement

  • Crowdsourcing
  • Networking
  • Sharing
  • Collaborative sensemaking
  • Engagement of individuals

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