Encounter with homo connectus

It is fascinating when you discover how different people approach a professional challenge. Recently, a client wanted to get some statistics for comparisson of their facebook campaign and other Danish campaigns. My first response was to google for research papers, surveys and case stories available. Secondly, I used facebooks application directory (which sadly doesnt support location based search) to research further into the campaigns identified and using specific Danish keywords to find additional examples. I also made a request at our internal Yammer at Wemind.
Marek, a younger colleague then asked me a very interesting question: did you check out what campaigns your friends at facebook are signed-up for? Looking back, it may seem obvious, but it didnt occur to me at all… perhaps this is a clear case of the divide between the digital immigrant and the inborn social humanoid 🙂

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